Academic Program Proposal
Main_Content
Date Proposal Activated | Institution and Proposal | Degree Awarded | Academic Program Name | Objections Received | Objection Deadline | MHEC Final Action | Final Decision Date |
---|
| Johns Hopkins University Proposal | Master of Science (M.S.) | Area of Concentration (A.o.C.) in Marketing Analytics | | 1/11/2019 | Recommended | 2/1/2019 |
Area of Concentration (A.o.C.) in Marketing Analytics Program Description |
The proposed Master of Science in Marketing with a concentration in Marketing Analytics will equip students with skills to develop data-driven marketing decisions. In this concentration, students will take the following seven required quantitative courses as the functional core: Marketing Research, Customer Analytics, Social Media Analytics, Pricing Analysis, Strategic Market Intelligence, Data Analytics, and Decision Models. <br> <br>The program is designed to challenge students to examine current and future trends in the marketing industry. In the process, students use what they have learned to solve the real-world challenges that face organizations, big and small. Blending insights in consumer behavior, big data, analytics, new technology, and the psychology of persuasion, the program's intensive coursework reveals the inner workings of contemporary marketing. <br> |